Saturday, November 1, 2008

How Can Earn Handsome Income from Google Adsense

How Can Earn Handsome Income From Adsense

Google AdSense is the Google program where you can host pay-per-click ads on your Web site. When someone clicks an ad, you earn money. Simple as that.

Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.

Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. 

Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.

Webmasters must not only comply with AdSense policies, but their web sites must also comply with Google's webmaster policies.

Prerequisites for Making Money with AdSenseTo make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads.
Web site promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. 

Then, you need to lay out your web pages so the ads blend in with your Web site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.

Dealing with Competitors

If you offer products or services on you Web site, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. 

Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.

Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.

Google Money Making Ad OptionsGoogle offers three ways to make money from them:

Google AdSense for Content - A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads.

Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.

Google AdSense for Search - This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.

Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors.

As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. 

This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

How Adsense Works to Make Money

How Adsense Works to Make Money

What is AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.

Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.

This program is called AdSense.

Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.

So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.

This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.

I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.
I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.

However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.
What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.

How AdSense Works


Don't like to read a lot of text? Watch my 4-minute video on how AdSense works.
And now for the text version of how AdSense works...

If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.

Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.

All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you'll receive a check in the mail.

"Is Google Crazy?"

I know what you're probably thinking...
"What's the catch here? Why would Google just give away money advertisers are paying them?"
The answer...

Because Google is very smart.

Now that I understand how AdSense works, I can see that it's a win-win situation for everyone involved, and the bottom line benefits Google. Let me explain...

Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.

This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.

Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.

What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.
Of course, I'd expect nothing less from the most popular search engine on the web. :)

Make Money Through Google Adsense

Make Money Through Google Adsense

Introduction


One of the latest online money making strategies is to use Google’s AdSense and or to use Google’s AdWord programs. 

Each of these programs has the potential to improve your cash flow, however, you need to know how these programs work before you can make a realistic estimate about the kind of money you will be able to earn, and before you can determine which program(s) is/are best for you. 

This article will go over the basics of both Google marketing programs including what you need to do to join, how the pay structure is designed, and what you need to do to be successful in each program.

Google AdSense

AdSense is a marketing affiliate program where you place specially selected Google-generated advertisements on your web page that reflects the information and content of your web page. 

In return for hosting these ads you are paid based on the number of ad images, click throughs, or purchases made because of your web page.
Signing Up for AdSense

To become an affiliated member of AdSense you first will be required to fill out an application. You will be asked if you will be setting a business or personal account, and what country you reside in. This will help determine what types of ads will be most appropriate for your website. 

The second category of application questions addresses the URL location of your website and the language your site is in.

You then select what Google products that you are interested in. You can select AdSense for content, AdSense for search, or both. Next you enter your personal information including contact information, and payee information. Finally you will be required to set up your password and access name. This is similar to setting up most other online services. 

Use an email address that is stable and that you will have for a long time, and select a password that you will remember. After entering this information and submitting your application, it will be reviewed.

Once your application is approved you will receive a block of HTML code that you will need to program into your website so that AdSense will be able to run and be able to be tracked on your

Saturday, August 30, 2008

Track Google AdSense Clicks via Google Analytics - Free AdSense Tracker

Track Google AdSense Clicks via Google Analytics - Free AdSense Tracker

There have been 3rd party javascripts that track adsense clicks out for a while, but no free ones to my knowledge that track clicks on Firefox. Until now. 

This free script integrates with Google Analytics to allow you to track your adsense clicks.

This tracking is done through "Goals". A goal is a way of tracking when a website visitor does something you want - Buy an item, submit a contact form, or in our case click an adsense ad.

Create a goal: To create a goal you assign it a URL. This url doesn't have to exist, as the javascript will trigger it. In the Goal URL field, enter "/asclick" and "AdClick" for the goal name.

Adding the javscript to your page: Copy the astrack.js to your website server and add the following to the footer of your website. This has to come after all adsense code.


Testing it: DON'T! There is no way to test that this works as it tracks adsense clicks, and you can't click your own adsense. You'll just have to trust me that works :)

After some time you should start seeing goal tracking appearing in your stats. For example, here is source conversion. 

Note that the percentages are based on Visitors, not Pageviews, so they do not compare to CTR.

How to Increase Your Google Adsense CTR

How to Increase Your Google Adsense CTR


Many people think that they just have to copy and paste Google Adsense code into their website and start earning a huge amount of money from it. What a huge mistake! I also thought the same way two years ago. Later I realized that without optimization, that's impossible. 

Here I will share all of the tricks to increase my Google Adsense CTR that I found within the last two years.

Here are some tips to increase your Google Adsense CTR:

Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there's small possibility that people will click on them. Then, what should you do to tackle this problem? Here are the tips:

Create a keyword rich content. I suggest you creating one topic a page.Check your keyword rich content and then mark some of your keywords as bold or italic. But don't do it too much, just do it 1 – 2 times per page. Otherwise, Google assumes you are doing spamming.

as your content title, and put your keyword in it. Don't forget to place this tag at the beginning of your content.
If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! You can check this out by using this marvelous tool from the Digital Point Website. 


It is called the Google Adsense Sandbox, and located in http://www.digitalpoint.com/tools/Adsense-sandbox/You'll be asked to enter your selected keyword and it will display every Adsense ads that's connected with that keyword. What if your suspicion is correct? Change your keyword! Do not worry; sometimes you just have to change one or two words.


Use wide ads (336x280, 300x250 or 250x250). Because these are the best performing ads.

Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness.


Place your Google Adsense in these positions:


Above the foldAbove the fold is the top position of your page that's visible without your visitor having to scroll down. This is the best location that works for me. I place 336x280 ad unit in this location and it works very well. Why? Okay, back to our example. Your article is about "how to bake delicious bread". 

Someone finds it from search engine; when he opens it, he first sees ads about "baking school", "baking book" or "bread recipes". Who won't be interested?

In the middle of an article.This works well if your article is long (more than 500 words). People tend to stop for a while and look for something different while they read. I suggest using rectangular ads (125x125, 180x150, 300x250, 336x280, 250x250 ad unit) for this purpose and make it left justified. I usually put my Google Adsense code inside this code:


This code will nicely blend your Google Adsense ads with your content.

At the end of an article.Many people reported that placing Google Adsense ads at the end of their article tends to work very well. This is because when people finish reading an interesting article, they usually think "okay, what's next?" That's your chance! By placing Google Adsense ads at the end of this article, people will spend a minute to read it and then (maybe) click it. 


For example, you write an article about "how to bake delicious bread". And at the end of it, there are some ads about "bread recipes". Who won't be interested?

Regarding the fourth tip, I don't recommend you placing three ad units in a single page. From my experience, the number of ad unit you place in a single page doesn't affect your CTR. In fact, I even found that placing three text ads in a single page make my ads "unblended". For example, I put 160x600, 468x60 and 336x280 ads on a single page. You know what? My 468x60 ads only showed 3 ads in it, whereas my 336x280 ads only showed 2 ads in it! My suggestion is: use 1 – 2 ad unit and a single link unit on your page (Google allows 3 ad unit and 1 link unit to be placed on a single page).


Always use Link Unit! Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely relevant to your content, there's big possibility they will click it. 

I move the top navigation in one of my websites to the bottom section and replace it with 728x15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!

Place an image near your ads because user tends to look at this section.
Use channels to track your ads performance.


Include Google Search Box in your website. Though it will not drastically increase your CTR, it's still worth to be used. Around 3% of my monthly income comes from Google Search Box. What I love about this facility is that it shortens my development process. I don't have to develop my own search facility and let Google handles it!


Do not click your own ads, or ask people to click it. Believe me, Google will be able to detect those illegal clicks and they will ban your Adsense account if you do it. In fact, I even suggest you emailing Google if you find that your CTR is "abnormal" (above 20%). Ask them to investigate it, in case one of your competitors tries to ruin your reputation.


Increase your traffic. There are many ways to increase your traffic; firstly you have to do SEO (Search Engine Optimization), then submitting your website to several search engines, directories, free articles directories, doing link baiting, and many more. I will discuss all these techniques in another article.


Many people suggest targeting high paying keywords. But I won't recommend the same thing because I'm sure you will face bloody competition to reach the top position in SERPS (Search Engine Result Pages). Believe me, there are thousands of people who also think like you do. 

I would prefer to use popular keywords that many people search in Google and there are not many competitors (let's say, 200 – 400 searches a day with total competitors below 500,000). These maybe are not high paying keywords (they usually only pay $0.1 - $1/click); but imagine if you can get 1000 page views/day with 3% CTR, you already get $3 - $30/day! (for a new publisher, this is a very good start).

Being specific. If you have many interests, do not put them into a single website. You better create several websites for each of them. For example, you like baking cake, cooking and gardening. Do not put them together into a single website because it will make it too general. You better create three different websites for each of them. This will make them more specific, has more targeted visitors and your keywords will not be diluted.


Learn what "masters" say. You will find many valuable tips by joining Google Adsense forum such as http://forums.digitalpoint.com/.


Be patient. If you are a new Google Adsense publisher, please remember one thing: BE PATIENT. You won't become a millionaire within a night. Everything takes time (unless you already have huge amount of traffic).